Management Controls brought Harp Visual Media in to cover their Momentum 2025 user conference with event video production, b-roll, interviews, and drone footage. On the surface, the goal was straightforward: capture the energy of the event and create a strong highlight video that reflected the experience. But like many smart event productions, the biggest opportunity was not just documenting what was happening. It was recognizing how much valuable content could be created while the right people were already in one place.

Over the course of three days, we filmed 18 interviews with MCI employees, customers, and subject matter experts. Those conversations covered a wide range of topics, from conference takeaways to how companies were using MCI’s MyTrack software, where they were finding success, and how they could get even more value from the platform. That gave MCI far more than an event recap. It gave them a library of customer stories, expert insights, product education, and future-ready content they could continue using well beyond the conference itself.

What started as event coverage became a long-term content opportunity. That is what made this project especially valuable. Because everyone was already gathered, focused, and engaged, MCI was able to maximize that production window and leave with content that could support marketing, communication, and storytelling long after the event ended. From our side, this was a great example of what can happen when a client thinks beyond the immediate deliverable and uses one event to create something much bigger.

We were especially proud of how efficiently the project came together and how much meaningful content was captured in a short amount of time. The highlight video helped tell the story of the event itself, but the interviews were the deeper win. They gave MCI real voices, real experiences, and real expertise on camera in a format they can continue to use for years to come.