GW Services Complete Visual Refresh
An all-in photo and video production built to support the GW Services website, strengthen the broader Gainsborough Waste brand family, and create a deep library for future marketing.
Structured across the full project.
The investment is divided into three scheduled payments and one estimated final balance, spreading the cost across pre-production, four shoot days, and a larger post-production schedule.
*Each displayed payment includes 8.25% sales tax. The final balance is estimated and may adjust to reflect actual editing time, approved scope changes, permitting costs, location fees, replacement media, or other approved project expenses.
What the full production covers.
This estimate covers the full creative path: planning and scouting, four production days, a larger crew and equipment footprint, extensive photo and B-roll processing, three interview-led videos, and final website-ready delivery.
Creative planning, scripting support, shot-list development, location scouting, and coordination needed to keep a four-day shoot organized.
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Three full shoot days, one half day, crew support, digital processing, additional rental equipment, and on-set production needs.
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Editing and preparation of approximately 295 images, 275 B-roll clips, interview footage, three finished videos, header formats, and physical media delivery.
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What is already included
Harp Visual Media’s standard camera package is included in the production day rates. The equipment line covers only the additional third-party rental equipment required for this production.
additional editing
Digital processing covers offloading and backing up each day’s photo and video files, tagging and organizing media, preparing production notes, and getting the files ready for post-production. Harp Visual Media will obtain written approval before proceeding if projected editing overages exceed $500.
A complete website and marketing library.
The all-in package expands beyond the essential GW Services website assets to cover company story, culture, customer service, the broader product line, and reusable media for future campaigns.
GW Services company history video
One approximately 2.5-minute finished video built from leadership interviews and supporting operational footage, focused on the company’s history, growth, capabilities, and service.
People, operations + workplace culture video
One approximately 2–2.5-minute finished video highlighting the people behind the work, how teams operate, and what makes the organization distinct.
Customer service story video
One approximately 1:15–2-minute finished video focused on responsiveness, communication, routing, service coordination, and the customer experience.
Silent seamless loop in two final formats
One approximately 45-second visual loop for the website header, delivered as an ultra-wide desktop version and a vertical-friendly mobile version.
Approximately 70 final product images
Approximately 3–5 edited images per individual product across a working list of roughly 17 products. Products may be substituted before production as long as the overall count and production demands remain comparable.
Approximately 225 additional final images
A curated website and marketing library covering employees, office teams, leadership, facilities, equipment, maintenance, service activity, neighborhood scenes, downtown environments, and construction-site operations.
Approximately 275 prepared video clips
Individually prepared B-roll clips with basic color grading, organized and delivered as standalone media for future website, advertising, social, and internal edits. Clips are not assembled into additional finished videos.
Approximately 2.5 hours of graded interview footage
Organized, color-graded interview footage delivered separately from the finished videos, creating a useful archive for future social, recruiting, internal, and marketing content.
Four shoot days. One connected visual system.
Each production day has a defined purpose, while the footage and photography work together across the website videos, product pages, brand storytelling, and future marketing.
Day 01Headquarters operations, yard + facilitiesFull day
Video · Targeting approx. 100–125 clips
- Maintenance and cleaning at the wash station
- Welding, painting, and mechanic activity
- Drivers with trucks and equipment
- Loading portable toilets, wash stations, and dumpsters
- Employees working throughout the yard
- Drone coverage of the office, yard, dump site, and treatment operations where conditions allow
Photography · Targeting approx. 75 finals
- Employees at work across maintenance and yard operations
- Cleaning, welding, painting, and mechanical processes
- Drivers, trucks, loading, and equipment handling
- Trash sorting and dump-site activity
- Facility and environmental imagery for website and marketing use
Day 02Expanded product photographyHalf day
Working product list · Approx. 17 products
- Two trucks
- Two rear-load dumpsters
- One trash bin
- Two portable toilets
- One handwashing station
- One emergency eyewash station
- One vacuum truck and one delivery truck
- Three restroom trailers
- One additional dumpster, one additional truck, and one compactor
Photography approach
- Approximately 3–5 final images per individual product
- Targeting approximately 70 final product images
- Clean product views, useful angles, details, and scale where practical
- Products may be substituted before production if the total count and complexity remain comparable
Day 03Leadership interviews, portraits + office teamsFull day
Leadership interviews
- Approximately 30 minutes per interview
- Noble Carl · Owner
- Paul Carl
- Ryan D’Souza · IT
- Diedra Hlinksy · Customer Service
- Operations leader · To be confirmed
- Sales leader · To be confirmed
- Topics will support all three finished videos and future social-media use
Interior photo + video
- Leadership portraits and headshots within the broader photo library
- Customer service, routing, sales, and safety teams at work
- Targeting approximately 25 office B-roll clips
- Targeting approximately 25 final office and team images
Day 04Downtown mobile route, neighborhood + construction siteFull day
Video · Targeting approx. 130 clips
- Downtown Houston · Approx. 40 clips: repeated truck passes captured from multiple pre-selected camera positions near recognizable high-rise and apartment environments
- The truck will remain mobile, circling the route as the camera team relocates between safe and legally accessible positions
- The planned approach does not include parking or staging the truck in active traffic lanes, lane closures, traffic-control personnel, or police escort
- Residential neighborhood · Approx. 40 clips: bin placement and neighborhood trash pickup within Houston proper
- Customer construction site · Approx. 50 clips: delivery and use of dumpsters, portable toilets, handwashing stations, and other products
Photography · Targeting approx. 130 finals
- Downtown Houston · Approx. 40 images: mobile service visuals created through coordinated vehicle passes and brief, safe capture points
- Residential neighborhood · Approx. 30 images: trash bin and neighborhood pickup scenes
- Customer construction site · Approx. 60 images: deliveries, products in use, and service activity across multiple product categories
- Final distribution may shift based on access, safety, weather, and the strongest usable scenes captured that day
Rolling delivery keeps the website moving.
With no firm launch date currently set, Harp Visual Media will prioritize the most immediately useful website assets and release completed work in phases rather than holding the full project for one final handoff.
Plan
Finalize scripts, interview direction, product list, people, locations, access, permitting needs, and the four-day production schedule with Marketing Refresh.
Produce
Complete three full production days and one half-day product session across headquarters, office, downtown, neighborhood, and construction-site locations.
First delivery
The photo libraries, prepared B-roll, interview archive, and both website-header formats are prioritized for rolling delivery, generally beginning approximately 3–4 weeks after the final production day.
Video suite
The company history, culture, and customer-service videos follow in stages, with the full suite targeted approximately 6–8 weeks after the final production day, subject to timely consolidated feedback and approvals.
Marketing Refresh will collect Gainsborough Waste’s notes and provide Harp Visual Media with one consolidated set of feedback for each revision round. Two consolidated revision rounds are included for each finished video and the website header edit.
Clear handoffs keep a larger production manageable.
Harp Visual Media and Marketing Refresh will work as one team, with responsibilities divided so production needs reach Gainsborough Waste clearly and feedback reaches the edit team in a usable form.
Harp Visual Media
Harp Visual Media will provide Marketing Refresh with a clear list of the people, products, locations, access, scheduling, and other client-side needs required for production. Harp Visual Media will research and manage routine production permits or permissions that remain necessary and will communicate when additional client or agency support is needed. Downtown footage is planned as a mobile drive-by approach and does not include traffic lane closures, stationary truck staging in active roadways, traffic-control personnel, or police escort.
Marketing Refresh
Marketing Refresh will coordinate directly with Gainsborough Waste to make sure requested people, products, vehicles, facilities, customer locations, permissions, and access are confirmed and camera-ready. Marketing Refresh will also collect client feedback and provide one consolidated response per review round.
Any routine permit fees, location fees, or additional time required for third-party approvals are not included in the current estimate and will be added to the final invoice. Any change that would require traffic control, a road or lane closure, police escort, or other major municipal coordination would be treated as a separate scope and require written approval before proceeding.
The practical details.
These terms preserve flexibility where the shoot needs it while keeping the project schedule, responsibilities, review process, and estimated budget clear.
This estimate is valid for 30 days from the date of issue.
Final billing will reflect actual approved expenses, final editing time, permitting costs, location fees, replacement media, and any approved changes to the scope.
Editing beyond the estimated scope is billed at $100 per hour. Written approval will be requested before proceeding if projected editing overages exceed $500.
Two consolidated revision rounds are included for each finished video and the website header edit. Photography, graded B-roll, and interview footage include technical corrections where needed, but not open-ended creative revisions.
Photo and video clip counts are planning targets rather than exact guarantees. Final distribution may shift based on access, product readiness, safety, weather, and the strongest useful media captured.
The working list includes approximately 17 individual products. Comparable substitutions may be made before production without changing the estimate, provided the overall count, setup demands, and production time remain substantially the same.
Cancellation within 72 hours is billed at 25% of project fees; within 48 hours at 50%; and within 24 hours at 100%, plus any expenses already incurred.
Use of the final approved deliverables for GW Services, Gainsborough Waste-owned brands, websites, and marketing channels is included. All rights not specifically granted in writing, including copyright and project source files, remain the property of Harp Visual Media LLC.
One production built to serve the website now, and the brand family long after launch.
Harp Visual Media will work closely with Marketing Refresh to turn four focused shoot days into an organized, flexible library of finished videos, photography, and reusable media.