Building the case
for space
manufacturing.
A clear commercial message. A coordinated media program. A partnership that evolves with Axiom’s commercialization campaign.
Explore the three options ↗A reason to believe.
A reason to act.
Axiom’s Science Team is building relationships around the manufacturing capabilities of its planned station. Confidence must grow while research and technology continue to develop.
Project A represents a potential proof point. Harp will help Axiom communicate what it can demonstrate today, the future it is working toward, and why that future matters to each decision-maker.
Message first.
Media that evolves.
Four connected phases, with scope and spending confirmed along the way. Paid strategy and pre-production are included within the planning budgets.
Strategy & messaging
Define audiences and personas, map their decisions, establish the commercial story, identify supporting evidence, and prioritize near-term assets. Position Project A within the broader campaign.
Pre-production & planning
Develop scripts and interviews, review existing footage and technical models, coordinate experts and partners, and establish filming, animation, schedules, and a more detailed budget.
Video production & delivery
Film and edit the core videos in coordinated stages. Reuse interviews, footage, and animation where appropriate. Bring a human face to Axiom’s partnerships and explain technical topics in their business context.
Adaptation & sales integration
Keep assets relevant as evidence and sales needs evolve. Options 2 and 3 add flexible capacity and collaboration on agreed sales materials, including pitch deck assets, for a consistent message across channels.
A connected set of sales tools.
Designed for presentations, customer conversations, government opportunities, and relevant trade show use. Public release can be supported where appropriate.
Primary videos
Approximately three minutes each. One commercial story tailored separately to investors, semiconductor customers, and government audiences.
Partner stories
Interview-led mini documentaries that show the people, working relationships, and activity behind Axiom’s partner ecosystem.
Educational shorts
Two to three minutes each. Expert-led explanations that help decision-makers understand relevant topics and their business significance.
Social clips & an asset library
Adaptations of the core videos, if needed, plus organized usable footage, interview material, graphics, and animation under agreed reuse rights.
Choose the capacity
behind the campaign.
The same initial program, with different filming coverage, animation resources, sales integration, and room to adapt.
Clear assumptions.
Shared expectations.
What do the filming ranges mean?
The cost model covers 11, 14, and 18 filming days respectively. Options 2 and 3 may support up to four additional days through available reserve or agreed reallocation. Four days would cost $10,900 in Harp creative and processing fees alone, before extra crew, travel, equipment, or editing. In Option 2 that would use most of its reserve.
How are flexible hours different from the financial reserve?
Strategy and editing totals for Options 2 and 3 include capacity for refinement and emerging needs. The precise base/flexible allocation will be agreed in the scope of work. Those hours are not an extra allocation on top of the totals. The financial reserve supports approved incremental costs and must not be counted again for labor already included.
What animation is included?
The $13,000 / $20,000 / $40,000 allowances are across the engagement and support selected sequences, reusing usable assets and models where practical. They do not assume three fully animated primary videos. A preliminary specialist discussion placed one approximately three-minute fully animated 4K video at $40,000–$60,000 with usable existing assets. More extensive cinematic future-vision work was discussed at $100,000–$300,000. These are indicative figures, not quotes; a separate concept would replace or supplement the included allocation by agreement.
What is outside the current scope?
Paid media placement, social publishing and account management, website development, government proposal writing and bid submission, and Axiom’s sales travel, research, launch, and manufacturing costs. A full redesign of every sales channel is not assumed. Additional work requires an agreed scope and allocation.
What does Axiom provide?
Access to internal and partner subject matter experts, existing technical assets, filming permissions, partner introductions, and consolidated technical and commercial feedback. Access restrictions, repeated rescheduling, or changes after approval may affect timing and costs.
What is delivered in the asset library?
An organized collection of usable project material available under agreed licensing and handoff terms. It is measured by useful coverage, rather than a guaranteed file count. Raw footage, selects, and finished videos are different asset types; every recorded clip is not individually polished.
Build the scope.
Secure the budget.
Start with strategy.
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Refine together.
Harp and Axiom’s Science Team confirm priorities and a planning budget for the broader campaign funding request. -
Support internal approval.
Harp helps explain the assumptions and answer questions about the proposed media program. -
Authorize the paid first phase.
Following funding approval, agree strategy scope, fees, schedule, and responsibilities. Develop and approve the detailed video production plan in Phase 2.